In 1968, the group relaunched their T-Neck label-named after their adopted home base of Teaneck, New Jersey-to co-release future recordings, including the funky 1969 smash “It’s Your Thing”. After cutting a few failed singles with a young Jimi Hendrix on guitar, the group re-emerged on Motown in 1966, deftly transplanting Ronald Isley’s creamy lead vocals to the urbane soul-pop made famous by the label on the classic “This Old Heart of Mine (Is Weak for You)”. The family group formed in Cincinnati, Ohio, in 1954, and by the end of the decade they had relocated to New York and morphed from a doo-wop-inspired outfit to a gospel-fuelled rock ’n’ roll band with the 1959 hit “Shout”, later immortalised in Animal House, and “Twist and Shout” in 1962, famously covered by The Beatles. Few, if any, groups have influenced and adapted to the changes in popular music as long or as fruitfully as The Isley Brothers.
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